[Disclaimer] This article is reconstructed based on information from external sources. Please verify the original source before referring to this content.
News Summary
The following content was published online. A translated summary is presented below. See the source for details.
Google has announced a significant expansion of its AI Mode search feature, adding support for five new languages globally. As of September 8, 2025, AI Mode is now available in Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese, in addition to English. This expansion brings Google’s most advanced AI search experience to a broader international audience, potentially increasing accessibility for millions of non-English speaking users. AI Mode, powered by Google’s Gemini 2.5 model, offers a comprehensive, reasoning-based, and multimodal search experience that supports complex queries and follow-up questions. The rollout begins immediately, with gradual availability expected across different regions. This move represents a significant step in Google’s efforts to make AI-powered search more inclusive and culturally nuanced, rather than simply offering translations of English results. The expansion aligns with Google’s strategy to eventually make AI Mode the default search experience for users worldwide.
Source: Google Blog
Our Commentary
Background and Context
Google’s AI Mode represents a paradigm shift in search technology, leveraging advanced artificial intelligence to provide more intuitive and comprehensive search results. The expansion to new languages is a critical step in globalizing AI-powered search, moving beyond the English-speaking world to cater to diverse linguistic and cultural contexts. This development is part of the broader trend of AI localization in tech products, aiming to provide more personalized and relevant experiences to users worldwide.
Expert Analysis
The addition of five new languages to AI Mode signifies Google’s commitment to making advanced AI search accessible globally. By including languages like Hindi and Indonesian, Google is tapping into large, growing markets with increasing internet penetration. The inclusion of Japanese and Korean also demonstrates a focus on technologically advanced Asian markets. The choice of Brazilian Portuguese highlights the importance of the Latin American market in Google’s global strategy.
Key points:
- AI Mode now supports a total of six languages, significantly expanding its global reach.
- The expansion focuses on providing culturally nuanced search experiences rather than simple translations.
- This move positions Google to compete more effectively in non-English speaking markets.
Additional Data and Fact Reinforcement
Recent statistics on AI Mode usage and adoption provide insight into its growing importance:
- AI Mode has over 100 million monthly active users, primarily in the U.S. and India.
- Usage increased roughly 4x from 0.25% to just over 1% of Google search sessions in the U.S. between May and early July 2025.
- 58% of U.S. consumers use AI Mode, with 53% reporting a better search experience compared to six months prior.
Related News
This expansion comes as Google plans to make AI Mode the default search experience in the near future, following its rollout to 180 countries and territories. The company is also adding agentic features to AI Mode, such as the ability to book restaurant reservations and local service appointments, further enhancing its interactive capabilities.
Summary
Google’s expansion of AI Mode to six languages marks a significant milestone in the globalization of AI-powered search. As the technology continues to evolve and user adoption grows, we can expect AI Mode to play an increasingly central role in how people interact with information online across different cultures and languages.
