Google Enhances Circle to Search with Continuous Translation Feature

Digital and AI

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News Summary

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Google has announced a significant update to its Circle to Search feature, introducing continuous real-time translation capabilities in September 2025. This enhancement allows users to translate text seamlessly while scrolling through content or switching between apps, without the need to restart the translation process. The new functionality is initially rolling out to select Samsung Galaxy devices, including the S24 and S25 series, with plans to expand to more Android devices in the future. Circle to Search, which has been available on over 300 million Android devices, now offers an even more streamlined experience for multilingual users and international travelers. The feature is activated by long-pressing the home button or navigation bar, starting Circle to Search, tapping the Translate icon, and selecting “scroll and translate.” This update represents a major advancement in mobile search and translation technology, potentially transforming how users interact with foreign language content across various applications.

Source: Google Blog

Our Commentary

Background and Context

Background and Context illustration

Google’s Circle to Search feature, introduced earlier, has been a game-changer in mobile search functionality. It allows users to search for information on their screen by circling, highlighting, or tapping content. The continuous translation update marks a significant evolution in this tool’s capabilities, addressing the growing need for seamless multilingual experiences in our increasingly globalized digital landscape.

Expert Analysis

This update to Circle to Search represents a major leap forward in mobile translation technology. By enabling continuous translation across scrolling and app-switching, Google has effectively removed a significant barrier to engaging with foreign language content. This could have far-reaching implications for global information access and cross-cultural communication.

Key points:

  • The feature eliminates the need to repeatedly activate translation, enhancing user experience
  • Initial rollout on Samsung Galaxy devices suggests a strategic partnership in feature deployment
  • The expansion to over 300 million Android devices indicates strong user adoption and demand

Additional Data and Fact Reinforcement

While specific language support details are not confirmed, the feature’s capabilities are noteworthy:

  • Continuous translation works across different apps and while scrolling
  • The feature is part of the broader Circle to Search tool, which includes AI Overviews for richer context
  • Initial availability on select Samsung Galaxy devices, with planned expansion to other Android devices

Related News

This update comes amid ongoing advancements in AI and machine learning in the mobile technology sector. It follows Google’s pattern of integrating more AI-powered features into its search and translation tools, potentially setting a new standard for competitors in the mobile search and translation market.

Summary

Summary illustration

Google’s introduction of continuous translation to Circle to Search marks a significant milestone in mobile translation technology. As this feature expands to more devices and potentially more languages, it could dramatically change how users interact with foreign language content on their mobile devices, further breaking down language barriers in digital communication.

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